Replaceing text prices with graphics

[holdtheonion]

Hello all:

You probably noticed Google showing product prices in SERP snippets and this did not do us well because there was a noticable drop off in click throughs to the site with the price displaying in snippet.

So we're replacing them with graphic prices instead.

Does anyone see a problem with that in as far as how Google ranks our pages?

Thanks!

[KaneJamison]

I don't see a problem with that.

Before you change it, I'd compare CTR & bounce rate before and after the change. For example, if your traffic for that keyword went down 20% from 1000 visits to 800, but your bounce rate dropped from 60% to 40% at the same time, then you'd have 480 visitors with 2+ pageviews instead of the 400 that you had before, which suggest higher quality traffic is now visiting the site. Also, compare the goal completions in your Analytics software before and after.

If the bounce rate & goals are similar, then you might as well go back to the old method.