How to get better URL description when ranking #3

[Wales]

OK, last question of the week.  I promise.    I'm doing something right.   I distribute for manufacturers.  For some of my less known manufactuers I am #3 or #2 rank.  For my main product the manufacturer is #1,2 with some numerical code as the discription.

The manufacture will sell direct.  To get the customers attention I need to PPC, and luckily it's inexpensive.

Is there any way to control what the content is of the listing?.   I would like to state in my #3 rank " 10-10-PP, In stock, same day shipping, best pricing."

Does Google choose what to display and if so is there some where on my site I can influece this?  For you experts, perhaps this is the joke of the week.? Please do not have a heart attack when laughing.

[AWCthreads]

Mike, after going down this road ourselves I suggest you spend abundant time learning about AdWords. It is very involved and a discipline of its own. Yes, you can create the ad yourself and include the content you want. Understand this: you may think it looks inexpensive based on CPC info in AdWords, but how you set up your campaign will influence how much you pay and you may wind up spending (and losing) more than you think.

Ultimately, we wound up hiring out a company to manage our PPC. SEO and PPC go hand-in-hand but it is very labor/time intensive and we chose to do our SEO in house and hire out the PPC (at least for now).

[AdamThompson]

The short answer is that you write the description when you advertise via Google Adwords. You will enter the description into Google Adwords when you setup your ad(s).

I agree with AWCthreads - you should either spend a lot of time learning about Google Adwords, or you should hire a firm with experience (PM if you're interested in how we can help you in this regard).