New pages backlinking

[eirianprice]

Hello there,

I have created a website that with some basic link building has been appearing nicely in location based keywords, eg, computer repairs flintshire, this was easy enough to achieve as the competition wasnt great, just wish i has these on page seo tools 6 months ago!

my question is this - i am trying to get similair results in other location based keywords, eg, computer repairs chester and computer repairs wirral. What i have done is created a new page dedicated to each keyword, making sure that there is no duplicate content ect ect, the on page SEO is perfect and i am already on the first page for a couple i have done.

so i have a url that now is http://www.ep-networks.co.uk/computer-repairs-chester.php
when linking the keyword 'computer repairs chester' do i point the url to this page or just to the http://www.ep-networks.co.uk ??

Thanks

EP

[RobertFisher]

Point to the appropriate URL as that is where you want to be able to increase ranking and get business from. While linking to home page will help (internal link to the chester url) it is not as effective as letting the page stand on its own. 
You are going in the right direction.

Best

[Catalyste]

You should do both but when you can have a custom anchor, you should link to the page it correspond since it will create more juice to this page. This is call deeplinking.

Link to your homepage when you can't set an custom anchor and that you can only use Site title or something like this. Try to use variations of your site title when doing it so you can achieve a broader range of related queries.