Which website? It's hard to get enough resources to develop both
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I started my Whitby cottage website for years ago www.endeavourcottages.co.uk not knowing anything about SEO, but I now have very good rankings for the keywords on Google. I'm ranking quite well for Whitby holiday cottages on Google and I now list to other cottages in the area for my friends.
The point is that I'm now starting a small letting agency and hoping to expand it now so I bought the domain http://www.whitby-holiday-cottages.co.uk/ and set up a WordPress site but it's not ranking are getting anywhere near the same amount of traffic. This domain name and website structure would be much more applicable now that there are more than one cottage to let.
Whenever I get some free time I spend it doing SEO on my first website to improve its rankings and so which is the best strategy from here on. One try and develop the new cottages letting website at the expense of my main website, or forget about the new website are together and continue with my first website which was designed initially for just one cottage.
It's hard to have enough resources to get both websites ranking high.
Thank you very useful tips Alan Davidson
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Since you own both of these websites you are the boss.
I work on a few websites that I own and I work on what motivates me at the moment.

Sometimes that means I work on what I enjoy the most and sometimes I work on what I think will earn the most money.
If I was forced to work on something I wouldn't get as much done and the quality would be lower.
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Yes I totally understand and appreciate your comments.
The original website is doing well, but always could be better of course
I will continue with that and divide my time onto the new website also.Probably best because you've not got all your eggs in one basket that way as well.