Lowercase Company Name - Impact on Rankings?

[wojkwasi]

A company who spells their name in all lower case, uses their name spelled exactly this way in titles & meta descriptions & throughout all of their site's content pages - will it affect rankings (particularly since the company name isn't a recognised word)?

For example, let's say the company is called "twintrest"

Which <title>would be better:</p> <ul> <li><span style="background-color: initial;">A) </span><span style="background-color: initial;">Twintrest - It's Like a Twitter & Pinterest Cocktail or</span></li> <li><span style="background-color: initial;">B) twintrest - It's Like a Twitter & Pinterest Cocktail</span></li> </ul> <p><span style="background-color: initial;">I am leaning towards "A" because the crawler would recognise "Twintrest" at least as a noun, where as in B it could be misconstrued as a spelling mistake.</span></p> <p>Also, in content it would need to be italicised right? <span style="background-color: initial;">So both these would be ok:</span></p> <ul> <li><span style="background-color: initial;">You should use Twintrest because it rocks. or</span></li> <li><span style="background-color: initial;">You should use </span><em style="background-color: initial;">twintrest </em><span style="background-color: initial;">because it rocks.</span></li> </ul> <p>But not:</p> <ul> <li><span style="background-color: initial;">You should use twintrest because it rocks</span><span style="background-color: initial;">.</span></li> </ul> <p>Is it worth pointing out?</p> <p>I've noticed that jcpenny spell their name in lowercase and use this format in their meta tags, however, they are a well established brand. Is there any evidence to suggest that lowercase may even be advantageous since a lot of searches are carried out in lowercase?</p></title>

[Theo-NL]

I honestly don't think it really makes a difference unless your company name can be confused with for example a geographical location (which would be used first-capped in other instances than your name). I think Google is perfectly capable of finding out that this non-capped word is your company name.

However, in the interest of your visitors, and just to 'make it 110% clear to the search engines', I would nevertheless advice to use a proper first-capped company name.

[webfeatseo]

Correct me if I am wrong here

But this should be done according to how the client wants - with all lowercase. As that is how they are branding themselves and will be on all official documents, press releases, basically anything.

I heard that google places and other similar services will pick up citations and for citations to best impact things they need to be consistent all across the board. I worked for check n go at one point and t hey had a problem where it was coming in as Check in Go, Check n Go, Check 'n Go, etc etc and it was impacting them in ways.

So I would just do which ever way the client wants and keep it consistent.

[wojkwasi]

I agree - so basically best recommendation would be to roll-out the change everywhere? Places, Youtube, LinkedIn, Twitter profiles etc etc

What about using some microdata (http://schema.org/Corporation) - could that help?

[wojkwasi]

Thanks, this is what I was originally leaning towards:

• Display lowercase name in the body text in italics (because until now it has always been with a capital first letter - so this would softly point out the change)
• Display capital first letter to signify noun in meta data (titles & meta desc)