The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Technical SEO Issues
    4. Best cross linking strategy for micro sites?

    Best cross linking strategy for micro sites?

    Technical SEO Issues
    3 2 1.2k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • spoiltchild
      spoiltchild last edited by

      Hi Guys.

      I created a micro site (A design showcase gallery) away from the main website to attract a lot of links in my space from competitors. It works so well it has become a valuable resource in my industry and I believe I will keep it running and adding content to it.

      Is the best SEO strategy for the main site simply to link from each page to the main site? Or should I be looking at something else?

      Thanks,

      Alan

      1 Reply Last reply Reply Quote 0
      • HiveDigitalInc
        HiveDigitalInc last edited by

        You really only need 1 link, preferably from the home page. If anything, I would make it look like your main site was just being featured. That being said, it seems like an awful lot of work to get a single link, regardless of whether it had attracted links from your competitors.

        spoiltchild 1 Reply Last reply Reply Quote 0
        • spoiltchild
          spoiltchild @HiveDigitalInc last edited by

          Thanks Russ, that's just the kind of information I need to know 🙂
          If I raise the value of the micro site will it not increase the value of the link? Or again do you not see it being worth the effort?

          I do not mind being too overt with the link as it has become such a good resource that competitors are linking to it even knowing we are behind it.
          Another reason to maintain the site is it generates a lot of good click through traffic.

          A second related question as I dig into this deeper.
          As I mentioned, we received a lot of links from some high value sites to individual sub pages on the micro site. After 6 months, could I look at adding a 301 from those pages to my main site? Maybe a with a duplicate of the original content being linked to...

          And lastly, a lot of my showcase content is getting copied and pulled into "Best 50..." posts with no link backs.  I have emailed and asked with moderate success to get links back. 
          Has anyone a strategy for increasing back links in a situation like this? Maybe hidden or overt watermarks? (Not too overt or it will lower the value to current visitors).

          Or perhaps I should be looking at a more radical option of moving the entire micro site into a sub domain or sub directory of my main site...

          Sorry for the stream of questions. New to the more technical aspects of SEO and trying to put a strategy around what started on a whim.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • Best Web-site Structure/ SEO Strategy for an online travel agency?
            NgEF
            NgEF
            1
            2
            632

          • What is the best practice for linking between own sites in various countries
            gfiorelli1
            gfiorelli1
            0
            4
            147

          • Link profile cleanup which sites are best
            MarieHaynes
            MarieHaynes
            1
            4
            187

          • Linking out to authoritive sites from my ecommerce site
            KaneJamison
            KaneJamison
            0
            5
            135

          • Cross links between sites
            eatyourveggies
            eatyourveggies
            0
            2
            232

          • What is the best strategy for franchise companies when building local sites?
            MiriamEllis
            MiriamEllis
            0
            4
            487

          • Best SEO strategy for a site that has been down
            knichol
            knichol
            0
            3
            796

          • What is the best top menu linking structure (for SEO) for my site: A or B?
            csblev
            csblev
            0
            6
            3.0k

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy