How to quickly up your PA/DA?

[JarnoNijzing]

Okay people,

so far i've actually tried a lot of things and analised a lot of data provided by SEOMoz and i already made a lot of changes.

Still one of my competitors stands on the number 1 position in Google. Their page ranks F for the keyword and my page ranks A.

I can only come to the conclusion that there is another part that plays his part here. So i basicly found this informatie:

• Page Grade:
  • My site: Grade A
  • Competitor: Grade F
• Page Authority (PA):
  • My site: 49/100
  • Competitor: 62/100
• Domain Authority (DA):
  • My Site: 39/100
  • Competitor: 55/100
• Total Links:
  • My Site: 1188
  • Competitor: 8250
• FB Shares:
  • My Site: 15
  • Competitor: 14
• FB Likes:
  • My Site: 2
  • Competitor: 1
• Tweets:
  • My Site:6
  • Competitor: 7
• Google+:
  • My Site: 3
  • Competitor: 0

I already made some adjustments to my facebook fan page so it can recieve more likes then before.

I think the main issue is located in the PA en DA factors. What do you guys think and what could i do to quickly increase my PA en DA factor (PA is the most important one i think).

hope to hear from you soon

[Theo-NL]

You can't 'quickly' raise your PA/DA in a legit and normal way.

Aside from the caps that Google is said to have on your allowed growth/time, raising these values requires high amounts of backlinks from strong domains. Focus on creating top quality content that your target audience wants to read, share and link to. A higher PA/DA will follow.

[MRCSearch]

PA and DA are primarily based on links. It looks like your competitor is out-shining you there. I'd make your major next step a link building campaign.

[AlanMosley]

Theo and nick give good advice.

One more thing, DA and PA are logarithmic, so if you are 40 and your competitor is 60, the difference between 40 and 50, is ten times as big as the difference between 30 and 40

[Cyrus-Shepard]

Hi Jamo,

Looks like you've done some good research. Here's some more tips:

1. Use the Keyword Analysis tool to give you an even more in-depth view of why your competition is out-ranking you. Be sure to run a full report, and you can add your own url for comparison.

http://pro.seomoz.org/tools/keyword-difficulty

2. Don't forget anchor text. A few high authority links with the right anchor text - containing exact or partial match keywords - can go a long way in helping an otherwise poorly optimized page to rank.

3. As others have said, it's all about building high quality links to your site. Unfortunately, this takes time, patience and energy, but it's well worth it in the end.

Oh, and instead of using "total links" as a metric, try looking at "total linking root domains" instead, as this is a better indicator or ranking potential.

[JarnoNijzing]

so that works exactly like PR calculation.

so for my DA to go up i might actually need to "collect" 1,000 links in order to go up to 50?

[JarnoNijzing]

Hello Cyrus,

thanks for the pointers. I already submitted a in depth keyword Analysis. The report is being printed right now...

i'm currently using the competitive link finder for finden more link with higher MR MT en DA. I also adjusted some link anchors from website I control to my site. Hope it will help some at least

thanks for the pointer.

What is your feel about keyword density? Is it or isn't it a factor, how big a factor is it? Where should you keep the density at?

[Cyrus-Shepard]

To be honest, I don't pay much attention to keyword density. I make sure to use the keyword once or twice on the page, near the top in the middle of a relevant sentence. I link to the page internally using varying anchor text, and the links all come not from navigation links but from editorial text links contained in body text towards the top of the page.

I also write extensively about the keyword topic, this means 5-600 words examining the topic, filled with related keywords and relevant topics. For some reason, the quality of the writing matters. Google seems pretty sophisticated at determining when something is spammy, and when something has a Wikipedia quality about it.

[AlanMosley]

Keyword density is a myth. http://www.miislita.com/fractals/keyword-density-optimization.html

dont keyword stuff tags like the title with keywords, place the keyword as many times as you want in the document, as long as it is natural.