Great UX/Cloaking Concerns?

[eVenuesSEO]

A company in a space related to ours just launched the other day. One thing I noticed was how well designed their site was and how beautiful their UI was. http://eventup.com/venues/los-angeles/.

There's a lot of dynamic content here. When I click "inspect element" in chrome I just get a few placholders--no content. When inspecting the source the dynamic content does show up, but I'm not sure what Google would be crawling here. Would there be concerns about cloaking?

[SlavaRybalka]

Kenji, you'd better spend your time on improving your own website and asking yourself a question: "What else I can do for my visitors, how can I improve their impression of my site?", instead of chasing your competitors. Just my 2 cents.

That would be a better time investment.