Drupal SEO Question

[Confections]

Still trying to get a handle on all this...a lot to figure out!  My site is Drupal and a few weeks ago I had my developer install an SEO Module so I could add a meta description and keywords for my pages.

I have done that for the majority of the landing pages and the product pages as well. Earlier I posted a question about the use of adding the meta description and keywords to each product.  The answers were mixed and pointed out the problem of the duplicate content which I am trying to figure out how to fix.

BUT...when I went through my On Page Analysis grading for my campaigns one of the reasons my grades were low were because of the use of meta keywords tag.  That the search engines ignore them and competitors can use them against you.

So now I am thoroughly confused.  I should optimize each product page with the meta description and keywords or i shouldn't?

Keywords should show up in the title tag and the content....anywhere else?

Help!

Thanks much,

Shara

[Vahe.Arabian]

Hi Shara,

I think this would be more of a site optimisation issue rather than a drupal issue.

Anyways you should optimise your page with keywords showing up in:

• Title
• Meta Description
• H1 Heading tag
• Content - This includes text and images
• Navigation - Internal links, breadcrumb, URL
• Footer

Keywords tag is ignored by Google, whilst Bing use it as a spam indicator to detect any fishy  activity on a site. It's a preference thing in this instance, however personally I wouldn't want my competitors to find out my target keywords for a page by looking at my meta keywords tag.

Resources

Rand's posted a great article here - http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Here is a more recent (updated) video here - http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday

Hope this helps,

Vahe

[Confections]

Thanks Vahe....dumb question I am sure, but what is the footer?

[Cyrus-Shepard]

The footer is considered the "boilerplate" content at the bottom of each web page that doesn't change. At the bottom of this page, the footer contains our copyright, links Contact Us, Term & Privacy, etc.

[Confections]

Thanks so much!