Site comparison - what is wrong with me?

[kevin4803]

www.bcspeakers.com/

vs

www.psbspeakers.com/

with the search term "speakers" why does BC speakers show up in around #50-60 and PSB is not in the top #1000?

From all metrics on seomoz PSB kicks BC in every area by a large margine! can anyone see why BC is listed for that keyword and PSB is not?

[MarieHaynes]

"Speakers" is a super generic term!  You may be better off targeting something more specific.

In my mind there is very little difference between being on page 5-6 or >10.  No one is going to search through 5 pages of serps to find a site.

[kevin4803]

Not really concerned on what page each one is on, or how generic the term is...

the question is why is one listed and the other is not when the metrics point in the opposite direction.

[Cyrus-Shepard]

The first thing I notice is that bcspeakers has many more pages indexed by Google, about 6000 to 700.

http://www.google.co.uk/search?q=site%3Awww.bcspeakers.com%2F&pws=0&gl=us

http://www.google.co.uk/search?q=site%3Awww.psbspeakers.com%2F&pws=0&gl=us

This in itself doesn't begin to explain why one site might rank higher than another, but it illustrates that not all things are equal between these two sites. Link metrics like Domain Authority are great for comparing sites under the theoretical assumption that all other factors are equal. So given two equally optimized sites with identical inbound link metrics, one with a DA of 50 and one with a DA of 40, the DA 50 site will likely rank higher.

But with large complex sites like these, things are never equal. Both sites have different anchor text, the internal link structure varies (I suspect PSB has a better internal link structure) and dozens of other factors.

To get a clearer answer, I'd run both these URLs through the SEOmoz Keyword Analysis Tool, and then run an advanced report (if your a PRO member) The tool will examine on-page factors and might paint a clearer picture.

[kevin4803]

Thanks for your great suggestions.

Although BC has 6000 + pages the vast majority seem to be pdf's of their parts catalog. with no pr at all.

Nether one of  BC or PSB have many links back with anchor text as "Speakers" the vast majority are the company names:

<a class="clickable title link-pivot" title="See top linking pages that use this anchor text">b c speakers</a> - 250+

PSB Speakers - 3000+

Do you think that google is seeing "psb speakers" as the company name and ignoring "speakers" as a relevant term?