Best way to ask your twitter audience what content they're interested in receiving?

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[JaneCopland]

Hi there,

The great thing about social media is that honesty goes a long way, and honesty is simple. People will reply when you ask them in the medium you're interested in pushing, although my experience is that Facebook is sometimes a better place to ask for feedback than Twitter. This is because Twitter moves very fast, and if you ask a question, it can be gone from people's streams less than ten minutes. Facebook posts tend to be in front of people for longer, and can receive more replies over time.

Do you engage in any email marketing at present? If you have relatively engaged audiences via email, you could ask people their opinions in this way too, although your reply rate is probably going to be much lower than via Facebook, and even Twitter.

Lastly, many sites find that on-site surveys (not the pop-up kind, but trusted brands can often get away with this too) find success in writing blog posts with surveys attached, or even including small surveys in sidebars, like M&S are currently doing on http://social.marksandspencer.com/ under "Latest Poll." You'd need something a little more robust than that to allow actual feedback, however. It's still an option when promoting a survey or questionnaire.

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