On Page Optimization for Product Pages

[Confections]

This post is deleted!

[PageOnePowerGang]

Yes it is a good plan. Adding original and unique titles and tags to these pages is an excellent plan. Meta descriptions that are concise with your keywors are good and having clear keyword titles are important, but the meta keywords tag is really designed for misspellings and synonyms of your keywords. To reinforce your meta titles and meta descriptions make sure to use heading tags which are equally as important, I wasn't able to look at your code but I assume your title "trendy color block diagonal stripes on a personalized phone case (spcase89)" is an H1, if it's not then it should be adjusted to be an h1. Besides the titles and tags your on page it is very important to have original on page content about the products. The more original product content the better. For a down the road strategy it is a good idea to build user generated content with reviews and ratings. Hope this helps.

[RobertFisher]

Shara,

First, yes, you are doing some optimization, but that is potentially going to blind you to a big issue you have. The issue is duplicate content. When you go to the first page for the url above, personalized custom phone cases there are 20 phone cases. On that page are links to over 120 phone cases each with its own page and each with about a five word variation having totally identical content to this first page. As the result, you are going to have a difficult time getting the first page to rank at all. That page is what is most likely to draw your customers. You need to no follow the links to the individual cases and not worry about optimizing each color variant with title tags, metas, etc.

I picked a random category (pillow cases) and you have the same issue. This is much bigger than hwat your are doing with each meta description, title tag, etc. The fact that your are adding a few words Trendy personalized for example will not be of benefit. Worry about the main landing page and then no follow the links to the other pages to avoid duplicate content issues.

Best

[Thommas]

Robert is absolutely right, duplicate content is a common problem for many e-commerce sites. This is because of the sheer numbers of products involved. Writing  unique descriptions for hundreds and sometimes even thousands, often very similar, products is time consuming but creating that unique descriptions for all your product is definitely worthwhile and will help you in the long run. Another common mistake is copying product descriptions from other sites.

[Confections]

Good morning and thank you for the answers.  Basic question, so please bear with me....

1. what is a no follow link and how to I implement them for each product?

Thanks!
Shara

[Thommas]

Hi Shara

This should answer your question.

[Confections]

Thank you!