Value of Domain Names

[Confections]

Hello,

I have an ecommerce site that sells personalized gifts.  I am wondering about the value of purchasing domain names for specific products and have them point to a landing page.  For example: the domain name personalizediphonecases.com would point to my page of that product.  Is that a good idea?

Thank you!

[iPullRank]

Hey Shara,

If you mean you want to purchase those domain names and 301 redirect them there will only be value in that if they have already accrued link equity. Otherwise if there's nothing there and it is a new domain name it will never be indexed if you are redirecting.

If you mean you want to buy a domain name and build a doorway page to a specific page on your site this has been expressly frowned upon by Google for years.

Either way it's not the worthwhile usage of resources or time unless the domain already has link equity that can be transferred to your site. And you would also have to actually have legit pages on the site to make it worth the effort.

-Mike

[PanuKuuluvainen]

I wouldn't bother. First of all its not very user friendly and second, it distributes your link building efforts over a number of domain names instead of just a single one. I would rather have one extremely strong domain than two dozen weaker ones.

On top of that, keywords in domain names aren't nearly as relevant as they used to be.

[Confections]

Very good answers....thank you!  Will be skipping this idea.

Appreciate it,

Shara