Content and Relevant Links

[Shawn124]

Hello,

My website started to offer guest blog posting and was wondering if it is a good idea to have an anchor text link to a not relevant website in the author bio. The content the guest blogger gave me is relevant to my website but in the author bio there are a couple of anchor text links that are linking to a completly different industry.

Thanks in advance for your help.

[3States]

I usually let guest bloggers link to their site in the bio using a brand or website name only (or their own names). If you're seeing anchor text links in the bio like "buy car insurance now," that's a little spammy.

If a guest blogger wants anchor text from me, it's usually in the form of a highly relevant link within the body of the content, that points to a decent page.

Having some weird anchors in author bios isn't going to do you much harm as long as they're not pointed at bad neighborhoods, but having spammy looking anchors in your bios might turn your visitors off a bit. There are also times when having irrelevant links pointing from your site can start to be a negative for you, but not at the scale we're talking about here.

[Shawn124]

Thank you for your help.

[3States]

No problem colocation,

It's pretty rare to get relevant and well-written posts as guest post pitches. When you do, it's great that you take the time to consider giving the guest some added value rather than simply stripping his/her links and publishing.

[AppleCapitalGroup]

I totally agree with you on this one.

[Shawn124]

Guest blogger is a great way to communicate with those in the blog category so I do not mind giving websites link juice. They take time out of their lives to create quality content for us so the least we can do is link back to their site. That is why when we started letting guest blog posting we publish our website's demographic to show bloggers the traffic our blog gets.

It would be a shame if I stripped away all their links and publish their content