Why Put an H1 Tag On A Product?

[AWCthreads]

Why would you put an H1 tag on a product name? I came across this in another forum and thought I'd float it here.

[smstv]

The title element of a web page is meant to be an accurate and concise description of a page's content. This element creates value in three specific areas (covered below) and is critical to both user experience and search engine optimization:

Relevancy

Creating a descriptive, keyword-laden title tag is important for increasing rankings in search engines. The screen shot below comes from SEOmoz's survey of 37 influential thought leaders in the SEO industry on the search engine ranking factors. In that survey, 35 of the 37 participants said that keyword usage in the title tag was the most important place to use keywords to achieve high rankings.

http://www.seomoz.org/learn-seo/title-tag

Cheers!

[AWCthreads]

Thanks Tom. I've never heard of anyone putting an H1 tag on a product name and wouldn't do it myself.

So the only reason someone would put an H1 tag on a product name is because they are clueless, correct?

[GCSMasone]

The H1 title for a specific product page. A Product page would most likely have the product name as that is very relevant to the page. I think you misread the previous reply.

[GCSMasone]

The H1 title for a specific product page. A Product page would most likely have the product name as that is very relevant to the page. I think you misread the previous reply.

[DenverKelly]

I'm not sure I understand the downside of using an H1 tag on a product name, if the product name is the keyword phrase you're attempting to rank.

[AWCthreads]

I understand they don't want to use the product name in an H1 tag in the product description, but rather on the product name at the top of the page. There's no problem with tagging it in the description, I just don't know why it would be done on the name itself when they have a title tag for that.

Here's how they would set it up:

Insert Product Name Here

.

[DRSearchEngOpt]

H1 tags do carry some weight in SEO and if that is something you want to rank for then I definitely see doing this.  You have the keyword used in the Title Tag with a concise description of the page and then utilizing the H1 tag as the product name reinforces the fact that this page is going to be highly relevant for that term.  Now the H1 tag is not as important as the title tag but is an indicator to the SE's that crawl the page and show relevancy.  What else would you consider making the H1 if you don't mind me asking.

[AWCthreads]

I use H1 tags on category pages. Typically, category pages have short tail keywords and could use some reinforcement.  I could use an H1 tag on product pages in the descripton area, but haven't found it necessary since its in the title and product names are typically long tail.

I don't know how prevalent it is, but I've not heard of using an H1 tag on a product name. I'm not suggesting its wrong or would hurt anything. We rank well for products. I just don't use the practice myself and don't see the point in it.