What's going on with my organic traffic from Google?

[CommercePundit]

I am working on eCommerce website Vista Stores. My website's traffic is going down due to certain reason. I have done R & D and have assumption with auto generated content which I have added on few product pages.

You can find out attachment to know more about current situation of traffic.

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[Aran_Smithson]

I'm guessing that Google is taking a harsh stand on the Grammar used in the product description. The description doesn't read well, there are many gramatical mistakes.

In addition to that the only other chunk of content on the page appears to be duplicate content. See the Google search below on a piece of the California Umbrellas text.

http://www.google.co.uk/search?q=+California+Umbrella+has+been+known+for+producing+high+end%2C+quality%2C+patio+umbrellas%2C+and+frames+for+over+50+years.+The+California+Umbrella+trademark+is+immediately+recognized+for+its+standards+in+engineering+and+innovation+among+all+the+brands+in+the+United+States.&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a

[CommercePundit]

Honestly, I did not get accurate one by your reply. But, I can understand that grammar mistake is one factor. But, can you give me any alternative suggestion which may help me to sustain or recover my organic traffic.

I am going to remove all auto generated content from website.

[Aran_Smithson]

Remove auto generated and duplicated content and create unique, relevant and interesting content (free of grammatical/spelling errors). Perhaps consider hiring a writer to re-write your product descriptions.

[CommercePundit]

I am going to follow similar steps for my website. Duplicate content is one issue for my website and will resolve very soon. Can you evaluate any additional reason behind drop of ranking?

[Aran_Smithson]

All in all your store looks the part. Your link profile is healthy. Site speed looks good. (75/100)

I'd tackle your content issues and see what happens from there.

[CommercePundit]

Are you talking about internal link structure or external links? I have done lot of work to define proper categorization and internal link structure.