Facebook likes v fans

[greenwich]

Hello,

When I look at my site in opensiteexplorer it says my site has 79 Facebook "likes".

But actually, it has 4,070.

In another part of the PRO dashboard it correctly identifies 4,070 but calls them "fans".

I thought if someone hit the "like" button they became "fans". So why is SEOmoz reporting the vastly different figures?

[schmeetz]

If someone Likes your page if does not mean they have become Fans on you on Facebook. These are 2 independent actions.

[greenwich]

Thanks for the response, but my Facebook social media plugin says "4,070 people like ..."

[schmeetz]

2 Things

1. People can Like a URL.

2. People can Like your Facebook Fan page. These are also called Likes or Fans.

You have 4070 Fans who Like you on Facebook. 79 have Liked the URL you were researching.