Link Building: High Ranking Site vs. Relevancy

[odegi]

Hello,

When link building, is it acceptable to link with a site that has high authority but has minimal relevancy to our site?

For example, if we sell nutritional products and the link exchange would be with a site that relates to free coupons, would that work?

Also, if we are publishing articles on other sites, should we also publish them on our own site? Should we add "nofollow" if we publish them in our site?

[firstconversion]

1st question yes its fine. preferably get that link in a piece of content that is contextually relevant if possible

2nd link exchange rarely provides decent value

3rd  more complex. publish your site only if your sure you can be seen as the originating place for that piece of content.

No idea what you mean by no follow

[Sebes]

Good rule of thumb: if a human would see this link and said "well that makes perfectly sense" you are on a good way.

@ Link exchange: I disagree..if you are both in an industry and the links make sense i'd say go for it.

[ArnieK]

When link building, is it acceptable to link with a site that has high authority but has minimal relevancy to our site? - If you are being offered a link from a high authority site from a good industry - take it. You have already done all the work and Google is not great at discounting non-relevant links.

Also, if we are publishing articles on other sites, should we also publish them on our own site? Should we add "nofollow" if we publish them in our site? - My recommendation is publish great articles on your site first and foremost. And I would not distribute them. Why give others great content? If you are doing article distribution for links, then send out your "not so great" articles and link back to your appropriate webpages.