Advice on SEO for Chinese Website in China

[Andy.Drinkwater]

Hey folks,

I am a little out of my depth here because I have never SEO'd a website that is not in English - and especially in China.

I have a few questions that I hope someone can help with?

1. What are the primary SE's in China

2. Are there any specifics with regards Keyword Research

3. Are there any specifics around SEO techniques and climbing up the SERPs?

I know I don't speak Chinese but I will need to be advising.

Thanks,

Andy

[RobertFisher]

iNet,

In answer to number 1, there is one giant in China and that is Baidu. Luckily,there are a lot of articles on SEO and Baidu (here is one 8 tips on Baidu and SEO). Also, there are articles on Search Engine Land, etc. so you should be good to go there.

As to number two and three, since I have no direct experience, I would have to refer you to the above.

We are handling a couple of sites in South America and working on an African site. The one cautionary would be that the only way to work with another language is to have a true language pro. So, you have to have someone who works professionally with translation of Chinese for mainland China on a regular basis. I would personally look for someone who has lived there or lives there now that already has clients or a body of work.

Sounds quite exciting, good luck.

[Andy.Drinkwater]

I am lucky that one of the people working with us is a Chinese national and she is already providing content.

I shall have a look at the link you gave me as well now - thank you Robert. It is exciting and I can't wait to look into this more.

Regards,

Andy

[Andy.Drinkwater]

OK because we really don't worry about Google in China, can you foresee any problems in taking content from the UK / US site and just copying it straight to the .cn site?

[RobertFisher]

Andy

There won't be any problem as it is a different language. Even if you were doing it in Google, there is no problem with duplicate content in two different languages. Otherwise we would have to use totally different content on English/Spanish sites in TX.

[Andy.Drinkwater]

I could be wrong on this, and not really related to what I am doing, but I was under the impression that Google knew if content was scraped and then just translated?

Happy to be corrected on this though

Cheers,

Andy

[RobertFisher]

One thing here is more around copyright, etc. I was assuming the content you were transferring to Chinese was from a site your client had or you had. If that is so, it is not a problem.

[Andy.Drinkwater]

Yes, that is correct Robert - it is a global site but we must get this into Baidu as well.

Thanks,

Andy