Redirecting According to the occasion

[steliosp21]

We have loads of different departments that relate to specific occasions (e.g. Christmas, mothers day, father day etc), they all have good PR and inbound links etc and most of them rank well for the specific occasion.

What I was thinking is that I could redirect all of the occasions that aren’t in use and send the traffic to the valid occasion live at the moment. So I would 301 all the Christmas pages to our valentine’s day main page. Then once valentines is gone I will redirect Christmas and valentines to the mothers day main page and so on. So this would be constantly switching as different occasions come along.

Can you see any possible negative problems? Is there any chance that if I redirect Christmas for example, and then when Christmas comes we remove the redirect, could it harm the Christmas page?

[RankSurge]

Big flags go up for me here reading about your strategy.

Why would someone expecting a Christmas page want to be shown a Valentine Day's page?

Always look to the user experience as a guide to fixing your problems. Sure, some traffic might convert, but also look at the scenario from Google's perspective. You have all these links and traffic about Christmas now going to a page about Valentines day. How is that relevant?

Deploying this method will actually cause you to lose rankings. Stay on target and keep the right traffic lined up with the right content, and instead, use your marketing efforts to boost the rankings for the correct holiday near the correct dates.

Hope this helps.