Changing to a new Google Analytics Profile - Will I lose my history?

[RobinBertelsen]

Hello,

I have a new client and due to issues with the way the original Google Analytics account was set up, the owner won't make me an admin. So, I'm forced to create a new GA profile.

I'm about to update my Campaign, but wonder if the data SEOMoz has accumulated over the last few weeks will disappear, or if it will just look forward with the new GA account?

Any advice is most appreciated.

~Robin

[RobMay]

Does this mean you have to install all new GA code on the site? With a whole new profile being created? (I'm thinking yes).. you won't lose the data, but they won't migrate together if I get what you are saying correctly.

[RobinBertelsen]

Rob, yes I had to install a new GA code on the site. I was hoping SEOMoz would keep the old data and just add the new, but I wasn't holding my breath.

[RobMay]

Moz should keep the old data in that existing account - but you won't be able to port it over to the new profile/domain tracking (and I don't think you would want too) if it's a new client.  I'm guessing you build a 'campaign' for tracking in the PRO account level tools?

I'm not 100% sure on the integration of Moz' and if it can be ported over. I also suggest reaching out to the support teams with a quick email.

If they don't want to share the old account - get a new one going and track your efforts against that of the older metrics. In time - you should be able to run comparative data (manually of course) in Excel to show trending, jumps, bumps etc.

Cheers

[MeganSingley]

Hi Robin,

This is Megan from the SEOmoz help team.  I thought I would just jump in here to clarify what will happen when you connect your new GA account.  Unfortunately, by connecting a completely new account, you will lose any GA history that you've accumulated thus far.  The history in the traffic data section, though, only goes back one month, so you won't be losing that much information.  Within a month of your new account being connected, you'll have the same amount of historical data as you did with the old GA account connection.

I hope this helps!  Please let me know if you have any other questions.

[RobMay]

Thanks for clarifying Megan! I'll make sure to keep that in the back of my head for next time when helping out. I really wasn't sure, but had a feeling the data would be lost when a new profile was created.

Cheers!