The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Moz Tools
    4. DA or PA for link building strenght

    DA or PA for link building strenght

    Moz Tools
    5 4 1.1k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • BobGW
      BobGW last edited by

      Hello,

      We're doing link building for nlpca(dot)com with Open Site Explorer.

      90% of the sites found that we're targeting have NLP resource sections that will probably list our site because we are an authority.

      My Excel Spreadsheet has the following values:


      Backlink Holder

      Site Name

      Site URL

      Site Type

      Tactic

      PA

      Ease (1-5)

      Estimated Value (1-5)

      Priority (Ease x Est. Value)

      Contact Info

      --

      I'm only interested in strong sites - sites that will be around for the long haul, and I'm stopping aquiring sites that their resource section has a PA lower than 20.

      Should I be incorporating DA in some way as well?

      What other feedback do you have for me?

      1 Reply Last reply Reply Quote 0
      • SlavaRybalka
        SlavaRybalka last edited by

        I believe that DA is more important than PA.

        1 Reply Last reply Reply Quote 1
        • CaseyKluver
          CaseyKluver last edited by

          Hi Bob,

          A friend of mine once described it to me like this...

          Say your selling your house, where your house is your domain authority, your rooms are your page authority.

          You have a great big nice house. Every room is in great condition, freshly remodeled, etc.... EXCEPT the kitchen! Your house is still great, but the value has certainty dropped because of your bad kitchen. In fact, some buyers are even turned off because of your bad kitchen.

          Same goes for the other way around... If you have a broken down house in the ghetto but you have a killer master bedroom no one wants to buy your house.

          If that didn't make sense, you want to get that ideal house with great rooms.

          I guess the answer to your question is DA is important and to ideally find link opportunities with good DA and PA.

          Its not going to hurt you, but its not going to benefit you as much just targeting PA

          BobGW 1 Reply Last reply Reply Quote 2
          • SEO02
            SEO02 last edited by

            Hi Bob,

            I would recommend you to incorporate DA also in the same way because a newly created page will have relatively low page authority but will benefit from the higher domain authority of the entire domain, so may still be ranked fairly well while it builds up its own page authority.

            Domain Authority predicts how well a page ranks on a domain, the higher the Domain Authority, the better chance there is for an individual page on that domain to rank highly.  Page Authority predicts the likelihood of an individual page ranking well, no matter what the content on the page is.  The higher the Page Authority is, the more likely it is that the page will rank.

            So, DA should also be incorporated.

            1 Reply Last reply Reply Quote 2
            • BobGW
              BobGW @CaseyKluver last edited by

              Casey, Devlive, and Slava,

              Thank you for the interesting responses.

              I am wondering, as I stop around PA 20 (I don't go below that) in OSE, what is the smallest DA that you guys would target, keeping in mind that I only want to incorporate sites in it for the long haul.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post
              • 13 New Quality Back Links But Little Improvement in DA and PA-WHY?
                Kingalan1
                Kingalan1
                0
                10
                124

              • Domain Authoriy/Link Authority - Link Building
                TomRayner
                TomRayner
                0
                3
                652

              • Why SEOMOZ takes down my DA, PA and inbound links?
                David_ODonnell
                David_ODonnell
                0
                2
                449

              • Linking Building: Do I have to beat Linking Root Domains or Total Links?
                Highland
                Highland
                0
                4
                363

              • How to Link build for our site
                KaneJamison
                KaneJamison
                0
                2
                538

              • Should I be looking at PA over DA?
                Cyrus-Shepard
                Cyrus-Shepard
                0
                3
                383

              • Link Building
                RyanKent
                RyanKent
                0
                3
                915

              • Why would PA be 1 (0 links from 0 root domains) if it's linked to internally?
                debi_zyx
                debi_zyx
                0
                3
                864

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy