Google+ and Google Search Plus Your World. Are the results served actually the best results?

[itrogers]

I recently started a discussion on Google+ and thought I would get some feedback from the SEO community.

https://plus.google.com/106060287111641282262/posts/Hpak5R6uY47

This article suggests that Google Search Plus Your World does not improve search quality for users. When a search is performed, I can imagine that results would be skewed to Google+ content and +1s from people in your circles. Doesn't this mean that if you only follow not-so-influential people who share and +1 not so quality stuff that your new "world" results are just going to be low quality? Doesn't this mean that SEO and traditional linking methods are dying? This would mean that the bigger chains will have more advantage just like what happened after Panda. How does the small business compete with this?

Any insight would be of super appreciation.

[RankSurge]

For now,  I don't see any changes needed to traditional linking methods. Most people who are not marketers probably are going to be slow to use Google Plus, since they've already invested their time into Facebook.

You should always be building links to your site as if search engines didn't exist anyways - that's just a good practice for link building. You should be getting links on topical sites where your target audience already is.

Even if Google Plus does somehow get anywhere near the amount of users as Facebook, I just think the privacy issues and monopoly issues will surface. That will force Google to ease up on the forced exposure of their own products in order to make it look like they are being fair in the eyes of the Government.

But, stranger things have happened!