Google+ Best Practice

[bjalc2011]

I have a client company looking to make use of G+ The company has a high quality, decent traffic blog with articles written by 4 in-house team members. The company has a G+ company page and each of the 4 blog authors has their own G+ profile. None of the G+ authors have any interest in using their G+ profile for general social reasons - simply as a means for sharing content (and consuming content from others) within the scope of the business sector they are in.

In order to take advantage of G+ authorship, we have now linked each user to their own G+ profile page (using Yoast WP plugin) and linked the website to the G+ company page. Rel=publisher also added for the company.

In terms of best practice would you recommend sharing new blog posts to the individual's G+ profile page AND to the G+ company page or just do one or the other?

As a final twist the company also has a G+ Local page which is primarily used for local search/map entry (the company is online but has a physical office address). Should articles also be posted to the G+ Local page?

[iugac]

Hello,

first of all, I am no expert here, I am just answering what I would do.

I would post on the company G+ page and then ask the authors to share the post from the company G+ profile. From my perspective, this would (or should) bring more authority to your webpage.

Related to the G+ Local page, I would not post the articles there. I am just thinking about the purpose of a Local page right now. I don't see why someone would like to see articles when they are trying to find a local business. It just does not match the purpose I guess.

Again, this is what seems right in my opinion and this is what I would do.

Cristian

[bjalc2011]

Thanks for your quick response Cristian.

Do you think if the authors share the article from the company page rather than posting it directy to their profile page they will still earn G+ authorship?

[iugac]

Well, I would make the company page be the rel=publisher and the author page to be rel=author and would share in the way that I proposed. In this way, everyone gets some authorship I think.

Does anyone else have some insight on this?