Has there been a 'Panda' update in the UK?
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My site in the UK suddenly dropped from page 1 and out of top 50 for all KWs using 'recliner' or a derivative. We are a recliner manufacturer and have gained rank over 15 years, and of course using all white hat tactics. Did Google make an algo update in the Uk last week?
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Possibly I have seen a drop in my rankings over the weekend, is the drop on all keywords or primary keywords? The one you have been link building the most on.
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Primary, brand KWs have not changed. Primarily anything 'recliner,' while sofas, my other main product group, is 50/50 in terms of KWs going up an down in rank. What I have not seen before on this domain is the blanket downgrade of all my top non-brand KWs from page 1 to page 5.
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I've seen some changes this morning with some of my keywords particularly ones I wasn't ranking that strongly for in the first place. Many have experienced a considerable drop (20-50 positions) although my main (generic) brand keyword has gained a place. Looks like I've experienced some PR changes too (mainly positive +1)
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Going back in GA, I see that the changes happened January 9.
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How did you determine that? Did you see a drop in search traffic on that date?
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Sharp drop in rank on key terms on that date. 40% drop in non-brand terms overnight. Much of it has come back since January, but we still have a yo-yo effect with 40+ of my key terms going up or down weekly.