Ranking 40th for a keyword that is dominating my website, but ranking high for lower keywords

[jayatskirmish]

This post is deleted!

[Confetti_Wedding]

I've only had a quick look but I suspect it's your backlink profile. OSE shows that although you have quite a few links with "Mansfield web design" as the anchor text, most of them are junk which are probably being devalued by Google. I'd work on building a lower number of high value links.

Hope that helps,

Brendan.

[Confetti_Wedding]

Oh, and I'd also remove Mansfield web design from your title tags on all pages other than your homepage. Remember one targeted phrase, one page.

[jayatskirmish]

RE the junk links. I had a "partner" who was going to do the SEO side of things and I were to do the design side of things. I assume if that is the case, I'm glad I sacked him off.

Are junk links really devalued by Google? I was always under the assumption that a link can never be given a negative weight otherwise I could blast a load of junk links to a competitors website and have them drop down the SERPS?

[Confetti_Wedding]

That's right. You won't see a negative effect, rather no effect at all from these links. These are the links however which are using your targeted phrase as anchor text.

[jayatskirmish]

Could this be a case of being sandboxed? If that is something that is genuine?