Advice needed form seo point of view

[seoug_2005]

We have a client whose website is  http://www.indigenaskincare.com/

There are frames in the site and will they hurm seo efforts. Also, what metrics are missing so that we can give advice to the client.

[Keszi]

Hi Atul,

First of all I would advice to get rid of frames. It is a lot healthier to have a site that can be crawled more easily by the search engines.

2nd: you miss a lot of on-page optimization elements.

3rd: if the website is going to grow in products over time, you should think about information architecture. Go check in advance if you can get duplicate content issues because of multiple paths that can reach 1 product, and try to eliminate it. (p.s. advice - check for a faceted navigation at the products, maybe it will help you out)

4th: don't forget that content is king. Check for the keywords which you are targeting, create a keyword mapping, then on the most important pages/keywords write awesome content! And I mean the best you can deliver. This way you will give a boost from content.

5th: custom 404 pages, sitemaps...

Basically you still have a lot to do on the website.

Good luck with it!

I hope it helped,

Istvan

[seoug_2005]

Thanks a lot for such  useful suggestions.

" It is a lot healthier to have a site that can be crawled more easily by the search engines."

Do you mean that search spiders won't crawl the site easily becaise of spiders ?

Also, where do you find duplicate content on the site.

[Keszi]

Atul,

in long term you can find duplicate content if you don't prevent it. (just because there might be some path problem).

For ex.

you have product A that can be reached through Cat. A or Cat. B, so you will have two paths:

example.com/catA/prodA

example.com/catB/prodA

Which will be the same product reached from two pages -> two different URls with same content -> duplicate content

Regarding Frames:

Currently you have 1 URL because of the frames.

If you would go for 1 page for each product, then you could optimize better the content for the specific keywords.

Istvan

[KeriMorgret]

Hi Atul,

Just wanted to let you know that the questions in Pro are indexed and visible in Google right away. Right now, this post ranks #9 for that domain name on Google, so if your client searches their domain name they might find this post.

[seoug_2005]

From next time, i will use URL shortner.  Bit for now, what do i do ?

[Keszi]

just edit your post. from next time you should use URL shortener