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    Buying new domains to help with SEO

    Technical SEO Issues
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    • Socialdude
      Socialdude last edited by

      Hi,

      Does buying new keyword related domains and 301 redirect them to my site have any seo benefit?

      1 Reply Last reply Reply Quote 0
      • RobertFisher
        RobertFisher last edited by

        None whatsoever. 
        I am assuming you are buying a domain name XYZ.com and not an active ongoing site with pages that would be 301'd to your urls. A 301 says content that was originally here has moved to there...permanently. So, if there was no content and no links, there would be no benefit.

        Socialdude SimonCullum 2 Replies Last reply Reply Quote 5
        • Socialdude
          Socialdude @RobertFisher last edited by

          cheers thanks I just needed some clarity on this topic 🙂

          1 Reply Last reply Reply Quote 0
          • SimonCullum
            SimonCullum @RobertFisher last edited by

            Exactly, Robert is spot-on there.  Buying new domains (with no prior history) will have literally zero SEO benefit.

            The only reasons to do so are for future plans to host a site on them and/or brand/trademark protection through owning such domains.

            1 Reply Last reply Reply Quote 2
            • activitysuper
              activitysuper last edited by

              What about domains that once had a life?

              For example lets say a competitor with 5,000 external links decided to end and you got their domain, could you redirect it to your site and pick up the benefit of those 5,000 links?

              ManiKarthik 1 Reply Last reply Reply Quote 0
              • ManiKarthik
                ManiKarthik @activitysuper last edited by

                You could. But make sure that the pages in there have some sort of "in-context" relevance to your pages as well. This would be better than a blind redirect. For example: abc.com/apples should be redirected to yoursite.com/fruits. No thumb rule here, just trying to make it effective for the old site.

                1 Reply Last reply Reply Quote 1
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