Is it good to change an ecommerce site homepage everyday?

[levalencia1]

my website is www.theprinterdepo.com but now my boss says that it should change everyday, its en ecommerce site, that the products should change everyday, even some times more than day.

Is it good for seo? taking into account that google does not crawl all sites every day I suppose.

[RobertFisher]

Levalencia1

First, I think you have to get clear as to what your boss appears to be communicating: Boss wants more product offerings over time, not necessarily a change in the Home Page. (If I am wrong here, please forgive)

From a marketing perspective, I agree with your boss. Because, people who come to your site home page are more likely to have a higher percentage of repeat customers than those going to other pages.

If I search on Epson XYX printer today, you have an optimized page that is well ranked for same on your site and has a meta descript I like, I will click and land on your Epson XYX page.

After buying the refurbed XYX and loving your service, on my next visit, I am going to put the sites main url most likely and not the full url of the XYX page.

When I land on that home page then, you should be showing me what you have to offer today. Is there a discount on a general product? Something new and groovy? etc.

So, how to maintain the SEO of the home page and serve up "specials" is then the question. It is done every day and is not hard to do. Your home page is fully capable in that you are changing your featured products and HOT products, etc. Your banner has thumbnails and the big banner. The banner could be a slider that serves up three in a short span, etc. With Featured and Hot products changing, etc. you will be keeping the content updated which has benefits for SEO - freshness.

So, you get SEO, the boss gets lots of products looked at, and the customer gets to see a great selection.
Best

[EGOL]

I agree with Robert on all points.

A few other thoughts.....

If your customers are "creatures of habit"... who visit once every six weeks, buy the same items and leave then I would not be changing homepage very much - at least not the parts that these people use.   I might have a few items that rotate and I would do that with server-side includes that are rewritten by a perl script.

If you have lots of repeat customers who visit and buy diverse things then a homepage with more activity might make sense.  However, if most of your repeat visitors arrive once a month or even once a week then changing homepage daily is quite a lot.