Should my Facebook like button be for my Facebook page or my webpage?

[farlandlee]

I am curious as to people's opinion about the Facebook like button you add to a given website.  It would seem with the increased influence of social media indicators that you would want to have people "like" your webpage (as opposed linking the like back to your Facebook page) when they go to your webpage, but this dilutes the number of likes you get at both Facebook and your webpage.  It is my understanding that people are more likely to "like" a page that already has a lot of "likes."  As most of my clients are very small businesses, this is a significant consideration as their "like" volumes are very low by default (i.e., if you only have a few hundred people who even use your business it is hard to get thousands of likes).  Thanks for your opinion!

[AdamThompson]

When installing the Like button, you probably want it setup to like your website page, for a couple reasons:

• This allows people to share your website page
• Facebook likes also impact search rankings

My preference is to implement a like box and +1 and maybe other social sharing buttons at the top or bottom of the content, then place a like box in the right sidebar for my facebook page.

[evolvingSEO]

That's exactly right, however don't forget one important detail - the OpenGraph meta tags!  Facebook needs these to send the data about your page back over to Facebook.

You can get more info about the tags here

-Dan

[jennita]

I also like the idea of adding the like button to your site. Don't forget that you can get Facebook Insights for your site as well! I wrote a post earlier in the  year that talks about how to set it up: http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about. This gives you access to data regarding what people are sharing and liking on YOUR site as opposed to what's happening on your FB page.

Hope this helps!

Jen