Back Link: Is LinkedIn keywords in profile good Link building strategy?

[Wales]

I distribute  industrial products B2B with e commerce.

I have a personal profile on LinkedIn.    I listed the products I sell and  I could have all my partners and associates list my web site on their profiles.

Do search engines review LinkedIn personal profiles or company profiles and is it a good marketing strategy to have my web site, keywords, and my two largest selling products on LinkedIn?

[CaseyKluver]

Hi Mike,

LinkedIn is not the best place to build links, but it is a great source to build connections which can turn into link opportunities. The problem with linkedin profile URL's is the URL itself, when adding website links in your profile LinkedIn does not link it simply as http://www.example.com, they link your url as **http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww.example.com&urlhash=Pwtq. **In the past they used to give you a good link, but since have changed it to this.

You mentioned listing your products on your personal page, this is great but be careful. Try setting up a company profile page and list your products and services there. Your partners and associates can like the company page and share it and its products with their connections.

I guess to answer your question, LinkedIn is a great marketing tool, not so much as a good link building strategy in general though.

[LukeyJamo]

I think the general consensus would be to write your social media profiles to appeal to your audience (good copy etc) rather than search engines.

With that said, I think it's really good practice to be consistent across all your social media profiles, the addition of keywords in your profiles will produce 'synergy' across all your SEO efforts.

Those bots are getting smarter!