Best keywords to go after..with a "twist"

[StreetwiseReports]

I have a website where I target basic training recruits going into the military. But this dang trend going around where "civilians" are signing up for these boot camp classes are throwing off my thinking that most of the traffic for keywords like basic trianing and boot camp are meant for these civlians. How can i best find the keywords that will target military recruit? I am looking for some good anchor texting keywords.

[BTeubner]

Maybe try some keyword themed around military/army/navy + preparation?

'Bootcamp' fitness stuff is huge right now (especially with crossfit and similar stuff becoming so popular) so it's gonna be challenging.

[AdamThompson]

Two ways:

1. Create campaigns targeting keywords like "marines boot camp" "army boot camp" etc.

2. Stick with keywords like "boot camp" but add lots of negative keywords like "-fitness" and "-weight loss"