Do Banner Ads Help In Link Building?

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We have been contacting some webmasters for building links, but a lot of them will only do banner ads on there site.

Is having a keyword rich alt tag on the banner ad and a do follow link to our site just as good?

Would like to hear your thoughts and l experiences in trying to leverage these banner ads to help in seo ranking.

Thank you in advance for your input!

[JamesNorquay]

Banner ads will only help if they direct link to your site.

Usually banner links add all CID tracking codes and drive through re directs so it will not usually help SEO.

You can look at other things like contacting these sites and asking if you can do "guest posting" of content for free on their site to build links?