Google Local Result - wrong decription

[OptioPublishing]

A client's description in their Google Places result is incorrect. It looks as though it may have been cached several months ago with incorrect data.

Note: By description I am referring to the text that appears directly under the URL and directly above the "places page" link on a results page, not the local listing "description".

Any suggestions as to how this can be fixed? All the information on their local page is correct. The website's meta-description is correct. The organic results listing has the correct description. Any tips would be awesome.

Thanks,
Jason

[ResslerMotors]

Do you mean the area circled in the file I attached?

vXj4I.jpg

[OptioPublishing]

Yes, the text in the circled area is the text I need to update. Thanks for posting the image.

[MiriamEllis]

Hi Jason,

Thank you for coming to Q&A to ask your question. Can you please define precisely what you mean by 'incorrect'? It doesn't match what?

At any rate, first step for you is to do a search in the Google for the text of the description to see if you can find out where it is coming from (someplace on the site, from a third party site) etc. Google takes its text from more than one place, so discovering the origin of what you are seeing is going to be your first move. Please come back and update us on what you find.

Miriam

[ResslerMotors]

That's the description of my super ugly website lol.  Anyway, that description was pulled from my website, and I've only been able to get text from my website to be generated there.  Is there someplace on your website that would be issuing the content that you don't like?  My header, which I've requested my developer change for a long time, gets pulled in every so often.  It reads something like:

Cars, Trucks, Vehicles, Chevy, Toyota, Bozeman Cars, Bozeman Trucks

I would open up your code, and try do a search for some of the words you are looking for.  You might find it hidden somewhere.

[OptioPublishing]

I believe it is pulling in an old description meta tag that was on the homepage months ago. The description tag was updated ages ago - though I can't seem to get Google to re-cache it....

[OptioPublishing]

By incorrect, I mean that the content has the wrong information about the business. It looks like it is serving up a very old meta description tag.

[ResslerMotors]

Can you send me a private message with your url and the description you keep getting?

[MiriamEllis]

Hi Jason,

If that is the source of the snippet, then the business is more or less stuck with waiting for Google to update its cache. How frequently Google does this for a given site is dependent on many factors. I'm the Local SEO Associate here in Q&A but I'm going to ask one of our excellent traditional SEOs to stop by to speak to you about the cache. Hang in there!

Miriam

[OptioPublishing]

Thanks Miriam - any further tips would be greatly appreciated.

[Cyrus-Shepard]

Under normal circumstances, the meta descriptions will change quite dynamically as Google crawls your site. It also changes dynamically depending on the query.

But, I've head and read that in certain Google local searches, you can throw these expectations out the window. I found this especially disheartening thread over at Google Places support forum where other users are experiencing similar frustrations.

Apparently Google Local caches their snippets differently, and at this time there seems to be no valid solution for correcting it.

If anyone stumbling upon this thread has come across a solution, please share in the comments.