Page with PR3 but no authority

[inmonova]

Hello! I have been offered the possibility of having a link to my site included in this page, but I am a bit confused with it's metrics and I was wondering if you could help me cast some light on the matter.

Why does it have Page and Domain authority 1? And why does it have page rank 3?

Is it dodgy or should I go for it?

Thank you!

PS: It's not a paid link, it would be a partnership that would imply a link in this site.

[DougRoberts]

I think I'm right in saying that PA and DA are reported as 1 when the page/domain hasn't been indexed. Have you taken a look at the site in Open Site Explorer (not just the tool bar). It would tell you if "No data available for this URL"

What are the benefits of having the link? Do you expect to get referral traffic (and if so how much) or is this just for the purpose of link-building? Is there a direct benefit to visitors for having the link on the page?

[Devin_Anderson]

Have a look at this: http://www.seomoz.org/blog/what-is-googles-pagerank-good-for-whiteboard-friday   - great explanation of what page rank is.

As Rand says, page rank is a very small part of Google's algorithm and shouldn't be used to judge the value of a link prospect. Page and domain authority, on the other hand, are far better metrics to consider.

PA & DA alone can't be used to determine whether or not the site is dodgey. However, a score of 1 suggests that a link from this website is not going to be particularly valuable. You can do better.

(It is possible that Open Site Explorer hasn't crawled their site recently and could be a little bit out of date. Their actual DA may not be exactly 1, but is unlikely to be far off)