Whats the exact different between broad match and exact match. thnx.

[TheHecksler]

Hey,

On Keyword Difficulty Tool: pls explain, whats the exact different between broad match and exact match.

Thx.

Seb.

[lavellester]

Its in respect to the data from the Google keywords tool api -

exact match - Allows your ad to show for searches that match the exact phrase exclusively

broad match 
Allows your ad to show on similar phrases and relevant variations

more info here:

http://support.google.com/adwords/bin/answer.py?hl=en&answer=6100