Adwords quality scoring change?

[pauledwards]

Has there been a chance in the adwords quality score/review thing recently?

We have noticed our score up and competitors down by quite alot and wondered if there had been an update perhaps?

[flowsimple]

Yes, there has been an algorithmic change to Google's PPC for QS. Your Quality Score is now being weighted to make landing page relevancy more important. IMHO this is great news for savvy marketers and end users.

Here's a post from Google on the Ad quality improvement. Marin Software's findings suggest that this change has had a limited impact on under 11.25% accounts and affected by no more than 0.25 QS. I also believe that the rollout of shifting the weight towards LPs has been small, but I predict that more weight will be placed on LPs as paid search matures.

I'd also speculate and add that Google Website Optimizer tool is probably being scrutinized and that the functionality of that tool will be upgraded soon inline with this change.