Link Building Strategy Advice

[AndyMediaLounge]

Hi,

I was wondering what everyone's general strategy is for link building. We're doing it all ourselves manually (i.e. not paying $5 for 100,000 links) and are using the Site Explorer tool to find links to competitors and related websites.

The majority of sites are blogs and directories which ask for payment ($50 per month for example). We're obviously looking for free links as well but we're finding that pretty much every site wants something in return (cash or reciprocal link) - unless the content is amazing, why would anyone link to another site without an incentive?

We're focussing heavily on content and writing articles, blogs, press releases every week but the subject matter isn't always exciting enough for someone to really want to link to it naturally.

Thoughts?

[FishAcct]

This post from Jon at Point Blank SEO has links to lots of great resources on effective link building strategy: http://pointblankseo.com/link-roundup-november-18-2011

[Zkwarta]

I use WordTracker (You can signup for a free trial) - it lets you type in your domain, competitor domains, and viola - shows you who is linking to where - where you could possibly get links etc. Very helpful tool. I think it would work well in your case because SOMEONE is linking to "boring" content - and having this sort of visibility allows you to see where the story makers are coming from.