Microdata & Competeing against Amazon in the SERPs

[19prince]

Hello...

I have an ecomm clients who's competing against Amazon in the SERPs.  Amazon does a great job of leveraging micro-data.

Here's the rub... Amazon is ranking for product level pages and my client is ranking for category level pages.

How can my client leverage micro-data to 'compete'?

[Desiree-CP]

Hi Darren,

To answer your question on how you can leverage microdata for your clients website?  In a nutshell - just do it.  Feel free to refer to Schema.org for documentation and examples.

As far as implementing microdata goes, I highly doubt it will help you "win" in SEO.  Why?  Mainly because it's a signal for the major search engines to highlight the content, context and relevancy of the page - not a crucial ranking factor.  Amazon uses microdata but that's not the reason they are dominating the SERPs.

Let us know if you have any other questions and we'll be glad to help!

[19prince]

Let me be more specific...

My question is...  in a SERP where I have a category page with no schema mark up & Amazon has a product WITH schema mark-up...

Are there strategies to use schema mark-up on a category page to gain some in-SERP extras - i.e. stars, price, stock info or anything else. with an emphasis on anything else.