On raking reports

[phaistonian]

Hello.

I was wondering why doesn't SEOMoz update ranking reports daily as opposed to weekly.

Rankings to change overnight and since other services do it (e.g sescout.com) I can't really why not this one.

[SuperlativB]

I'm with you on that one! But I can really see why they doesnt, like you say the serp changes every day but it's really the big picture you should keep track on. if your site drops one day and you make changes based on that you might get bad results since that could just be a short drop only to rank higher the next day.

By following the big picture you will have better grounds for making changes. I mean you have to sleep aswell?

[phaistonian]

Sure, but then again why not have bot daily and weekly reports ?

Both have (different) value.

As for the sleep - what's that ?:)

[JaspalX]

Daily tracking...perhaps for some industries, fortunately not so important for the ones I'm involved in

To be honest, I regularly see big discrepancies between the ranking reports and real results (using google/bing uk). I'd be happy if the results were more consistent first then more frequent could come afterwards.

[phaistonian]

It's like when you are on diet.

Tracking weight loss daily (progress) is way more effective and challenging than tracking it weekly.

[Cyrus-Shepard]

Really great question that boils down to economics, scale and accuracy more than anything else.

The good news is that independent testing has shown that Moz keyword tracking, especially in the PRO campaigns (which uses slightly more sophisticated tech than the stand alone Rank Tracker) provides a greater degree of accuracy than most other providers.

The biggest hurdle to daily tracking is processing power. When you track as many keywords as SEOmoz across various search engines across the globe, it actually requires more processing power than other companies have to muster. At scale, this causes multiple challenges, including cost and server resources.

Tracking also means checking with Google, so Moz has to be careful about not violating Google's TOS (terms of service) by making large requests. Other companies play loose and fast with Google's rules - and that's something Moz won't risk as the data is too valuable for our customers.

And because keywords naturally fluctuate daily, we've found that tracking keywords once per week provides more actionable metrics for most folks.

[phaistonian]

In that (obvious and well described case) a middle ground could probably do the trick.

Meaning, how about doing it 2 or 3 times a week.

That's what Solomon would have done

Thanks for the reply Cyrus.