E-commerce Optimization

[MichaelWeisbaum]

If you're optimizing an e-commerce site where you sell a certain brand of product, can you re-use the product descriptions from that brand's store?

For example, if I'm selling Nike's, can I use the product descriptions and info from the Nike product pages? (This is not what I'm selling).  Or should you write your own descriptions.  I understand that original content is best, but in an online store situation, how do you write up a product description that's different from the original?  It is what it is, right?

[Francisco_Meza]

Do not just copy the content. It is okay to copy the manufacture's specifications for the products. I have done this many times in the past and never had an issue. But if you are copying all the content, it will look like spam.

[seoroyal]

I would take the desription and rewrite it as muchg as you can. Maybe in the beginning just past it so there is already som thing there but over time rewrite and place keywords choosen by you in it.