The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Link Building
    4. What is the Best Way to Site Structure My New Content?

    What is the Best Way to Site Structure My New Content?

    Link Building
    2 2 560
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • trader247
      trader247 last edited by

      I am about to start adding some serious content to my site in hopes of providing more info to my visitors and to build organic traffic. I am looking for the best structure and places to put my inbound links.

      My website is tradethink.com and we specialize in trading systems for the commodities markets. I am going to be adding content about the particular commodities markets we follow; gold, soybeans, crude oil, etc.

      From my research I see it is best to place as many inbound links as possible to the content pages. On the other hand I see that it is important for the site to be user friendly and not have to much link clutter on the home page.

      I have a few options. Lets use "gold trading" instance.

      1. Have individual links on the home page and most other internal pages that link directly to tradethink.com/gold-trading.html (lots of link clutter, but best SEO?).

      Problem is that I am doing this for like thirty pages and would have an additional thirty links on all of my pages. A possible work around is to place these individual links at the bottom of my pages.

      2.  Have home page and other internal pages link to tradethink.com/trading/ (just 1 link to add to each page), with the individual link still going to tradethink.com/gold-trading.html.

      Here I am adding a folder "/trading/" to place all of the links in, but when you click on the link inside the trading folder it goes to tradethink.com/gold-trading.html and bypasses the /trading/ folder to get better SEO, shorter url?

      3.  Have home page and other internal pages link to /trading/, with the individual link going to /trading /gold-trading.html

      This seems the proper way, but am I giving up link juice by going to trading/gold-trading.html vs #2 above going direct to /gold-trading

      Any advise/questions appreciated.

      1 Reply Last reply Reply Quote 0
      • EricaMcGillivray
        EricaMcGillivray last edited by

        I think you should worry less about SEO best practices, which you seem to have a firm grip on, and more about how your customers would navigate through your website to find these pages. What are they looking for? What are your competitors doing? What feels natural? What do you want your navigation to look like? How could you naturally clusters your different type of pages? What would /trading look like?

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post
        • Whats the best way to get credit links from sites i've built?
          Roman-Delcarmen
          Roman-Delcarmen
          0
          3
          45

        • Best white hat link building practices for brand new sites?
          Paddy_Moogan
          Paddy_Moogan
          1
          5
          217

        • How to get started with a brand new site and domain name and prioritize content creation?
          SEO5Team
          SEO5Team
          0
          2
          143

        • Best way to set up a support site - sub domain, separate site or com/support?
          manchestermichael
          manchestermichael
          0
          2
          194

        • Best way of starting link building to a new website?
          emediaSEO
          emediaSEO
          0
          5
          1.4k

        • What is the best way to transfer a sites link juice.
          fraserhannah
          fraserhannah
          0
          3
          805

        • What are the best tactics for SEO on a brand new site?
          ClassifiedsKing
          ClassifiedsKing
          0
          11
          976

        • What is best way to evaluate external links to my site?
          scanlin
          scanlin
          0
          3
          1.2k

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy