HTTP301 or link ?

[netbuilder]

We have a page on a website (let's name it ABC) which ranks very well on Google for a specific keyword but this keyword is not the main activity of website ABC.

For this reason we created website XYZ for offering the services related to the specific keyword.

How shall we redirect the visitors from website ABC to website XYZ so XYZ gets all the weight ? Is it best to do an HTTP301 from the specific page on site ABC or from site ABC, remove nearly all content related to the keyword and create a link to website XYZ ?

Your advice is well appreciated.

[AlanMosley]

Does the page have incomming links?

If not i would not bother 301ing i would place a link on the page to xyz.

I will make a good relevant link,

A 301 redirects requests, if there is no links requesting the page there is nothing to redirect.

if it has incomming links, then you have a choice, maybe test each. I am not quick to mess with a page that ranks, i would try the link first

[THB]

As Alan said, a 301 would not be the best thing to do.

Consider the link from ABC as being a valuable backlink to XYZ for that keyword/niche, and continue with a link-building campaign for both sites.  Since ABC is already ranking well for that keyword, you should not stop optimizing it.

[AlanMosley]

I also ways say, go with what the SE gives you, we think we know a lot, but some times a page will rank well and you just don’t know why. Take it and run with it.