Why does Tripadvisor rank higher than my official hotel website?

[TSpike1]

We have an official hotel website under our brand hawaiihotels.com called www.RoyalLahaina.com. It is a resort in Hawaii. However, Trip Advisor comes before our official website but it doesnt do this for the other websites. Could anyone tell me why this is happening?

It is ranking higher for royal lahaina resort

[AlanMosley]

Without knowing the sites, I would assume it has higher authority than your site. Why does this happen with this site and not others, not all thinks are equal. This is not an unusual event. There could of cause be some problem with your site, where you don’t have the same problem with your other sites.

But the way, for me you come up above trip adviser, when I try, both Bing and Google, US and AU

[EGOL]

Google attempts to give top rankings the best and the most relevant.  The "official website" means nothing.

[TSpike1]

Thanks Alan!

The sites are http://www.royallahaina.com/ and the keyword that trip advisor ranks higher for is Royal Lahaina Resort. We want to know why on the other hotel www.royalkona.com it doesn't take the same effect?

[AlanMosley]

If you search for royal kona resort It comes up. that is because it is optimized for the term. For a start look at the titles and and domain names it is obviouce that one is going rank higher then the other