Number of Indexed Pages are Continuously Going Down

[CommercePundit]

I am working on online retail stores. Initially, Google have indexed 10K+ pages of my website. I have checked number of indexed page before one week and pages were 8K+. Today, number of indexed pages are 7680.

I can't understand why should it happen and How can fix it? I want to index maximum pages of my website.

[mediawyse]

How new is the online retail store you are working with? I ask because what you have described is VERY common with new sites. It's normal to see indexed URL fluctuation counts, even large fluctuation counts, occur in the first few months of a site as Google works to index the URLs "appropriately."

It's also worth noting that in a post-Panda world Google has really TIGHTENED UP what they choose to index. If a majority of these URLs lack unique compelling content, are just aggregated content from other sources, or suffer duplicate content issues, that will certainly impact Google's decision to include them accordingly.

Unfortunately, what YOU value as good content doesn't matter much if Google doesn't share that opinion. I'd strongly recommend you review the pages that Google is NOT indexing and note similarities. Most likely, all your pages aren't "worthy" of current indexing by Google and as it slowly shifts down deeper into your pages it's making the determination as to which of your pages deserve listing consideration and which do not.

As to how to combat this...work to create QUALITY content that sets you specifically apart from your retail competitors. Make sure as well to REMOVE any questionable or thin content. This type of content can bring down an entire domain post-Panda.

Sorry I don't have better advice. Good luck with your retail site this holiday season!

[CommercePundit]

My domain is active since 1 year. I want to know more about following two statement.

Most likely, all your pages aren't "worthy" of current indexing by Google

Make sure as well to REMOVE any questionable or thin content.

BTW: Thanks for your wish!

[EricaMcGillivray]

Not to speak for Casey, but both those comments are definitely linked together. If Google thinks your content is thin or too similar to other content, it's going to index what it deems worthy or interesting to searchers. Retail sites often have this problem due to the conundrum of "how much can you really write about a table lamp" and that category and product pages often have similar content.

I'd focus on making your content on the pages more robust so Google seems it as awesome and indexs it.