Yo-Yo-ing rankings - what's going on?

[JetBookMike]

I'm getting a little fed up and exasperated - if I'm honest!

Our seoMoz rankings are yo-yoing on a weekly basis - extremely. One week we're in the top 3, the next week, we're not in the top 50. The week after that, we're back in the top 3. Then we're outside the top 50 again.

I understand rankings go up and down sometimes - but this is every week, without fail. Not only that, but I also check my rankings with cuteRank and Firefox's Rank Checker and while those rankings are consistent with each other - seoMoz's rankings are always different and the only ones that Yoyo.

Further, it's not just our rankings that Yoyo - it's those of our competitors too. They follow the same pattern except that when we go up, they go down, and vice versa,

I'm just a little lost and unsure what to do, and I can't believe really that this is a true reflection of what is happening to us on Google every week. I know rankings change but surely Google aren't throwing us around like this?

It is making doing any SEO on the site impossible because I never know where I stand.

Any ideas or help would be wonderful. Thanks.

[Desiree-CP]

Although I don't have an explanation as to why your SEOmoz rankings vary greatly every week, I can offer some suggestions/ideas to get over this little issue.

Have you tried e-mailing the SEOmoz customer service team (help@seomoz.org)?  They might be able to look into your specific case and diagnose any technical problems.

In the mean time, have you tried creating a completely new campaign to see if the same thing happens?

What about using the rank tracker that is NOT part of the PRO web app?  It has weekly updates and if the same problem occurs you can try manually refreshing the rank once every day.

Lastly, a little more legwork here but you could also try running your rank checker about the same time SEOmoz updates their rankings in the web app/rank checker tool.  Maybe you might see a difference there?

Best of luck!