301 from a Link Directory

[Nextman]

Hey guys. I am more looking for advice to confirm something on this one if anyone could offer help?

My client has a reciprocal only link directory that is actually ranking higher than their company website. Surely from an SEO point of view, in this instance, it would make sense to kill the link directory and put a re-direct on the whole thing over to their main site?

Would appreciate any advice on this one

[Nextman]

Also to add that the 'link farm' is operating for other competitors in their industry, so it most certainly relevant to their main company website in content.

[THB]

Are the two websites related?  If they are in completely different genres, then it won't do much good in redirecting one entire site over to another.

[THB]

Hehe, you answered my question.  I was a little late.

Still though, just redirecting one site to another (and not a 'change of address') might confuse the heck out of the crawlers.

What's the plan, anyways?  Just 301'ing every page on site a to the homepage of site b?

[Nextman]

Hey thanks for the reply. Yeah I was thinking a 301 of the whole of site a to site b's home page. Do you think that is worth it? exactly the same industry and same keywords......

It would be like me buying out a direct competitor to my company and 301'ing their whole site to mine.....