Show all VS show excerpt in a blog post

[diegodjm]

I saw that you recently changed your blog from "show all" to "show an excerpt" and then "read more", could you explain me the reason?

It´s not supossed to be better for the blog readers to see the full posts in the homepage?

[First]

I also have set up my blog to "show an excerpt" and then "read more". The reason I do this is for better SEO site structure or site architecture.  The idea is to target the main blog for broader keywords like "SEO blog" or "Internet Marketing Tips".  When you click on the "read more" or "read full entry" it takes you to a page that is optimized (URL, H1, content, etc.)  for what that blog is exactly about.

Example in this URL -  http://www.seomoz.org/blog - the first blog is Using Emails to Build Links - Whiteboard Friday.

If you click on the "read full entry" you go to a page that is just about  "Using Emails to Build Links"

Now do a Google search for "Using Emails to Build Links"

The interior page of the blog ranks #1 because it is more relevant then the Blog's "home page"

[sesertin]

Just as First said.

One other reason to do this to have more page downloads if you are doing CPC adwertising, however it is definately not the case here.

[diegodjm]

Thanks for your answers!

My point is:

I assume that google understands that the homepage of a blog doesn´t duplicate content ,and although he believe it so, the content changes so fast that this is not a big issue. Moreover we have a meta “noindex” in the next pages (domain/page2) to avoid further duplication.

Then you can create the internal linkbuilding architecture with menu items but I think that it´s not really worth with posts in the homepage due to this fast movement of the content.

I agree that you have to optimize the homepage for a broader term and then the posts for a more narrow topics making a great onpage on them, but you can build the homepage with a specific H1 for example in the header of the blog and later for each post have the h1 for the title of the own post.

In this way the onpage of each post will not collide with the onpage of the homepage when the posts are there.

With this in mind, you can show all the content of the posts in the homepage and avoid 1 extra click to your visitors for each post (although you want more Ad impressions as zsolt noted)

What do you think?