For a varied product type or keywords group is it best to have several sites?

[Ray_UK]

Hello everyone...

Question: I have 7-8 generic keywords that I would like to rank for, is it possible for one site to rank highly for all these different keywords, or would this be best achieved by making 2 or 3 websites in total targeting different keywords (product sectors)?

More info:

• We are in a niche industry & would like to know if it would be beneficial to have several websites made for specific product types rather than one main site?

• Although these sub classifications of products are nice, they are competitive as they have a high search volume

• Would it be better to build specific websites that only do that one type of product and have related keyword in domain, content & blogs on the site to that effect to increase relevance and positions as a result?

Thanks

[AlanBleiweiss]

Many questions need to be asked to understand the best method of rankings.  Generally, these begin with (but are not necessarily limited to):

• Is there a common higher level product grouping they all belong to that is highly searched at that higher (broader) level
• Would you have enough resources, focus, content, inbound links, social signals to develop each site individually as if it were the most important focus?
• Would enough users visiting any one of the highly focused sites otherwise expect to find other products on that site that you've split out to other sites, to potentially lose valuable cross-selling opportunities if you split them apart?
• What does the competitive landscape look like as relates to that broader common topic (if any exists), and what does it look like for each unique product type?  (Meaning is there more competition that also groups their similar products, or do most split them apart as well?)

Just answering these questions can take you far enough along in the considerations process that you could very well have a clear enough answer to make a sound decision, though they could, themselves, lead to even more questions that would be necessary to answer just these....