Best Personna Strategy

[waynekolenchuk]

I'm building a site for a manufacturer where all products will be entered as blog posts. Then I have to build some awareness for the site.

What personna am I best off doing this with? Company Name, My Name, A ficticious name that works for the company, or some other?

Any Mozzers want to share thoughts or past strategies that have been successful?

[mjtaylor]

That  might depend on whether the company name has brand recognition - and whether you are trying too build it; but in the age of social media, I would tend to favor a real name of someone who works or owns for the company.

[waynekolenchuk]

It's manufacturer's representative for machine parts, so no brand recognition. Because of the nature of the business I think the main value of social media will be to raise trust & authority with links from trusted domains.

Problem with using a real name of someone at the company is that fear what I would do with it, even though they have hired me.

[EGOL]

More important than the persona is the visitor's impression that he/she is reading content written by someone who really knows what he is talking about. Nobody wants to buy the wrong part or use it incorrectly. So, pick a persona and an author who will fulfill that.

[waynekolenchuk]

thanks, but I'm not sure this helps. Content is product descriptions of machine parts. The company does not want me to use one of their real names, for fear of what I might do with it, so do I invent a company employee and go with that or the company name as my personna?

[EGOL]

If I did not have expertise about these products I would encourage the company to have a knowledgeabe staff member write these desciptions to assure that they are accurate.

[waynekolenchuk]

Product descriptions have been produced by knowledgeable people at the company. My job is to present them and attract attention. They don't want me to use a real person as a personna, thus the question.